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Our concept was developed around the products. In other words, it’s the essence of our existence…


Fish is the most important ingredient. Our suppliers and us work very closely in order to find the best products in the market. It’s not the easiest part of our job as so many factors must be considered but fortunately, we love what we do. Indeed, the quality can vary between years, seasons or unexpected climate changes for instance. The provenance of the fish is also crucial for us and our customers will be informed everyday. Today, fishing is at the center of many controversies caused by disrespectful and abusive behavior. One of our most important challenges along with quality is respect. At the end of the day, our backyard is the sea and we want to preserve it. We work closely with our suppliers in order to make sustainable and responsible decisions. We only work with seafood providers who had accomplished both united states and international recognition FSSC 22000 and ISO 14001 certifications.

NORI (Seaweed Paper)

Many people think that all seaweeds are created equal. But like rice, nori is a foundational ingredient. As with hand rolls, nori is the first ingredient to touch a taster’s tongue. In its own subtle way, it sets the stage for an exceptional tasting experience.

The best sushi chefs in the world know of nori’s understated yet key role in creating a superior piece of sushi. In fact, in an exceptional piece of sushi, the nori is sometimes even more expensive than the fish itself! Connoisseurs of nori know that it can transform a recipe from mediocre to amazing.

Although countries like China and Korea also produce nori, the world’s finest nori is produced in Ariake Bay, on the island of Kyūshū in Southern Japan. Called Ariake Nori, the nori cultivated in these nutrient-rich waters is highly prized and meticulously processed. Like tea, nori is harvested in “flushes,” with higher quality nori being harvested earlier in the season. Location, water temperature, currents, and mineral content all play a role in giving nori its unique taste.


When it comes to great hand rolls, the rice is crucial. The quality is very important as this is the dominant ingredient in terms of quantity. A good rice must bring together many components such as the vinegar, the taste, the temperature and the firmness. When you step back, It’s a whole process starting from when the rice seedlings are planted to when you taste it. The soil, the temperature, the humidity, the sun or the quality of the water are some of the elements that can really influence the final result. We work closely with our rice supplier in order to get the perfect rice quality according to our needs and the seasons.

The process of washing and coking the rice is also very important for a good hand roll. In addition to that, the recipe must be very precise and elaborated.

Our secret recipe is the fruit of long research and a proprietary development process.